Creativity is a PROCESS not a moment
Being creative is about CONNECTING IDEAS
Creativity is a STATE OF MIND
Make design simple enough to be understood as a whole
Elements need more space than you think
Web design is all about
putting the right ELEMENTS
at the right PLACE
with the right SIZING
Emphasis:
All depends on the context
10 Principles of Dieter Rams for Good Design
1. Good design is innovative
Design should bring something new. It should use new ideas or new technology to improve things.
2. Good design makes a product useful
A product must do what it’s meant to do. Design should make it more helpful and easy to use.
3. Good design is aesthetic
Things should look nice. Beauty matters because it affects how we feel about using something.
4. Good design makes a product understandable
Good design explains itself. You should quickly know how to use a product just by looking at it.
5. Good design is unobtrusive
Design should not scream for attention. It must support the product, not take over.
6. Good design is honest
Design should not lie. A product must not seem more powerful or valuable than it really is.
7. Good design is long-lasting
Trendy designs fade fast. Good design stays useful and good-looking for many years.
8. Good design is thorough down to the last detail
Every part of the product matters. Nothing should feel random or forgotten.
9. Good design is environmentally-friendly
Design must respect nature. It should use less energy and create less waste.
10. Good design is as little design as possible
Less is more. Keep it simple and focus only on what’s truly needed and useful. Use less color, words and clutter as possible.