Timeless principles for good design

Good design is as little design as possible | Dieter Rams, German industrial designer

Creativity is a PROCESS not a moment
Being creative is about CONNECTING IDEAS
Creativity is a STATE OF MIND

Elements need more space than you think

Emphasis:
All depends on the context

10 Principles of Dieter Rams for Good Design

1. Good design is innovative

Design should bring something new. It should use new ideas or new technology to improve things.

2. Good design makes a product useful

A product must do what it’s meant to do. Design should make it more helpful and easy to use.

3. Good design is aesthetic

Things should look nice. Beauty matters because it affects how we feel about using something.

4. Good design makes a product understandable

Good design explains itself. You should quickly know how to use a product just by looking at it.

5. Good design is unobtrusive

Design should not scream for attention. It must support the product, not take over.

6. Good design is honest

Design should not lie. A product must not seem more powerful or valuable than it really is.

7. Good design is long-lasting

Trendy designs fade fast. Good design stays useful and good-looking for many years.

8. Good design is thorough down to the last detail

Every part of the product matters. Nothing should feel random or forgotten.

9. Good design is environmentally-friendly

Design must respect nature. It should use less energy and create less waste.

10. Good design is as little design as possible

Less is more. Keep it simple and focus only on what’s truly needed and useful. Use less color, words and clutter as possible.

Leave a Comment

Your email address will not be published. Required fields are marked *

Shopping Cart
  • Your cart is empty.
TOC
Scroll to Top