Why You Need Data Visualization to Make Sense of

data visualization on screen

Data is used by business owners to make informed decisions. However, raw data can be difficult to decipher, especially when there is a lot of it to sort through. This is where data visualization comes in handy to transform data that is difficult to decipher into visually appealing information that can be used to depict your company’s growth as well as discover patterns, trends, and relationships that can be used to make better and more informed business decisions.

Below, SZOUPI shares an article that shows you how.

Data visualization has many benefits

Apart from making data more visually appealing, data visualization has many other advantages; these include:

It helps to identify new trends and patterns in a market

Marketing can benefit from infographics and graphs to help see the trends and patterns emerging in the market. Armed with more meaningful and comprehensible data, your marketing team will be able to create a more customized marketing strategy because they’ll have better insights on which to base their actions. For example, when you have more accurate information regarding who the customer is and what their preferences are, you can personalize your marketing campaign that much more to ensure you deliver what the customer wants.

It aids in decision-making

When it comes to general decision-making within the business, data visualization is there to help guide decision-makers, i.e. stakeholders and those who have an invested interest in the business come to more plausible conclusions when presented with a set of facts to which they never had access to before.

There is speed in decision-making

Businesses need to make speedy decisions, especially if they want to gain an edge over their competitors. Moreover, when information is easier to rely on because it is in a simplified and more understandable format, stakeholders can then make decisions quickly because they won’t have to second-guess their decisions as a result of unreliable, illogical, or hard-to-follow information.

Furthermore, data visualization can help with your pitch if your aim is to raise extra capital from investors, as they will be more likely to buy into your proposal if they understand it better.

Data visualization tools worth making use of

There are many tools you can use to make presentations and reports more readable.


A graph shows information with bars that represent data that falls within certain predefined ranges. This allows for information to be easily seen and interpreted at a glance because comprehensive information is presented in a simplistic and more straightforward way.

Heat maps

Heatmaps use different box colors (that look a bit like an infrared box) to group numerical data into similar color schemes. This makes it easier to identify numerical data in a more logical format so that decisions can be made much quicker.


Charts are a popular type of data visualization technique that many companies use in order to illustrate a series of points. Charts come in many forms, including line charts, bar charts, and scatter charts.


Infographics are also highly effective at summarizing data into an appealing format by using a combination of text and colors to make your message more attention-grabbing. Moreover, infographics work well at increasing customer engagement with your brand, so it is an excellent tool to make use of and make use of often if you have large quantities of data that need to be distilled into a more digestible format.

All-in-all, data visualization is definitely worth using if you want to enhance decision-making, improve employee collaboration and put your best foot forward.

Image via Pexels

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